Anheuser-Busch distributors in the South were “spooked” by the widespread backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney.
The intense opposition to Mulvaney promoting the beer has been alarming to Anheuser-Busch distributors, which placed fewer orders after the partnership sparked outrage from conservatives who argued the company is pushing “gender propaganda."“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas.
“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen."Mulvaney, a popular TikTok influencer with over 10 million followers, was sent packs of Bud Light with her face printed on the cans as part of an ad for the beer company’s March Madness contest.
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