The German luxury car maker is well-aware of the issue and intends to fix it once and for all.
, which touts three models in the list of the top 10 most popular luxury cars in America. Those include the BMW 3 Series, BMW 5 Series, and the BMW 4 Series.
Still, BMW has a problem on its hands. It doesn't have to do with price, but rather its nomenclature. When you hear"Venza,""Tacoma," or"Highlander," you can probably instantly picture that car. These are identifying names that closely associate with a car model. Not so with BMW, whose mixture of numbers, letters and different capitalization styles feels confusing and wonky for even the biggest of gear heads.
The German-based car manufacturer has reportedly filed new model names with the EU trademark authorities -- something many hopeful onlookers read as a signal for new names to come.
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