Beyoncé's two-night Renaissance World Tour visit to Houston provided a significant boost to local travel and hospitality with revenues increasing more than 40 percent compared to 2022.
During the two nights of the tour, the overall hotel occupancy rate in Houston reached 67.5%. Weekend revenues surged to $18.2 million, an increase of more than 45% compared to the same weekend in 2022.Hotels in the Medical Center/NRG submarket achieved an impressive occupancy rate of 81.3% over the two tour nights, with Saturday occupancy leading Sunday by 10 percent points. The submarket's revenues reached $2.
Notably, the submarket saw an average daily rate of $241 on Saturday, ranking as one of the highest nightly rates for the year.
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