EXCLUSIVE: The BBC is preparing to set out new rules that will govern what its biggest stars can post on social media after a debacle over a Gary Lineker tweet earlier this year. BBC insiders said …
Hardie was drafted in to clarify how the BBC’s social media rules should apply to freelance presenters as the broadcaster attempts to uphold strict standards on impartiality. BBC stars who are not employees includeBBC insiders said the corporation could introduce new restrictions on what stars can comment on, potentially banning them from remarking on sensitive, topical, or contentious issues on platforms like X, formerly known as Twitter.
Sources told Deadline that Hardie has consulted with stars like Lineker as part of his review and the BBC had attempted to establish whether freelance presenters will abide by the new rules. The BBC said in March that confusion caused by “grey areas” in existing social media rules had emerged out of the Lineker crisis. The former footballer was suspended after comparing UK immigration policy to rhetoric deployed in 1930s Germany. Lineker’s suspension was quickly reversed after his close colleagues effectively went on strike in protest over his treatment, forcing shows off air.
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