Overall Halloween spending is expected to break a record $12.2 billion this year, the National Retail Federation reports, with the average person spending $108.
People are planning to spend a scary amount of money this Halloween — more than 100 bucks apiece on average, according to a new survey.
“More Americans than ever will be reaching into their wallets and spending a record amount of money to celebrate Halloween this year,” NRF President and CEO Matthew Shay said in a statement. But kids are all about Spider-Man , princesses and ghosts — although Wednesday Addams also landed in the top 10 children’s Halloween costume choices this year, perhaps due to the popularity of the recent Netflix NFLX, -0.53% series “Wednesday,” since there hasn’t been a new “Addams Family” movie for a couple of years. Nintendo mascot Mario is up there, too, likely off of the success of the blockbuster “Super Mario Bros. Movie” earlier this year.
What’s more, people have even started shopping for Halloween earlier. Nearly half of those celebrating plan to start shopping before October, the NRF said, which is similar to last year — but up from just 33% a decade ago.
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