Asian soccer’s governing body has announced its new broadcast rights partner. The deal comes three days after the Asian Football Confederation terminated a previous exclusive deal five years early.
The AFC last week terminated its 10-year deal with Football Marketing Asia, which was a partnership between agencies in China and Switzerland. FMA also has offices in Dubai, Hong Kong and Singapore.
“AFG are an integrated sports marketing agency highly experienced in delivering the full spectrum of services and achieving various business outputs, reinforcing the assurance of a smooth transition from the AFC’s previous commercial partners,” the Asian soccer body said.
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