Eddy Cue, Apple's Senior Vice President of Services, took the stand to testify in the US v. Google antitrust suit.
, Apple originally made the deal back in 2002, but Cue was the one who renegotiated the deal in 2016 with Alphabet CEO Sundar Pichai. When pressed if Cue would have walked away from the deal back in 2016, he argued that he never saw it as an option, saying, “I always felt like it was in Google’s best interest, and our best interest, to get a deal done.”
When pressed as to why Apple doesn’t allow users to choose their preferred search engine while setting up their devices, Cue claimed that most people haven’t even heard of the other search engines and that trying to train them on what’s different about them would be a bad user experience. “We try to get people up and running as fast as possible,” he said. “Setup is just critical stuff.” Showing people a bunch of search engines they’ve never heard of would just be a bad user experience, he argued; even Cue couldn’t remember the names of some of the alternatives to Google. “We make Google be the default search engine,” he said, “because we’ve always thought it was the best. We pick the best one and let users easily change it.
Cue went even further and said that not only did he believe that there wasn’t a “valid alternative” to Google Search back in 2016, but that there still wasn’t one in 2023 either. The U.S. government is trying to prove that the reason for this isn’t because Google makes a better product but because it holds a monopoly over search due to deals like it has with Apple, Samsung, and others.
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Apple’s Eddy Cue will take the stand Tuesday in the Google antitrust caseWeek three of US v. Google begins.
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Apple’s Eddy Cue will take the stand Tuesday in the Google antitrust trialWeek three of US v. Google begins.
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Apple exec Eddy Cue set to testify in Google trial about $19 billion search dealCue is expected to testify that Apple picked the Google search engine as an iPhone default because it was the best product.
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Apple's Eddy Cue defends default search contract with Google as best option for consumersApple’s head of services testified in federal court Tuesday about the company’s agreement to make Google the default search engine on iPhones in the U.S.
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Would Safari have been popular without its Google integration?Google certainly doesn’t seem to think so. In his questioning of Apple’s Eddy Cue this afternoon, Google’s John Schmidtlein took Cue on a journey through Safari history, and Cue said that Safari’s integration of a search box and URL bar was part of what made the browser worked. And that only worked because Google was there — or so the argument goes. Also, Cue dropped a classic Apple Reality Distortion Field line: “One of the benefits that Google gets from Apple is that we’re telling the world Google is the best search engine, because that’s what customers expect us to pick.”
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Apple’s Eddy Cue says there’s really no “valid alternative to Google.”We finally got into open court in US v. Google! For the last 45 minutes or so we’ve been listening to Cue talk about the deal he and Sundar Pichai negotiated in 2016 to keep Google as the default search engine on Apple devices. So far, Cue’s stance is simple: Google is the best search engine, so Apple picked it. He says Apple never seriously thought about ditching Google for another provider, or building its own search engine. The DOJ appears to be walking Cue toward to a privacy question: if you’re so worried about user privacy, shouldn’t you tell people how much Google tracks them and let them opt out? But before we could get there, we took a break. Back at it in a few.
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