Apple has been a leader in innovation for many years, but lately, the company seems to have lost its edge.
While competitors like Samsung and Huawei have been releasing foldable phones for years now, and new players such as Oppo, Vivo, and Honor have also joined the party,Is Apple stuck in the dressing room for far too long and about to miss the whole party? The company is playing a dangerous game. One that could lead to a great shift in the smartphone market share distribution and potentially change the status quo.
To add insult to injury, last year Samsung scored 62% of all foldables sold in H1, and as we all know, the Korean company is Apple's main rival. Granted, Apple fans will probably buy the company's first foldable when it comes to the market, but every month of delay raises the chance for those fans to end up with a Galaxy Fold or Flip in their hands.The first ever foldable phone had a gap when folded that was big enough to stick your arm through.
On the one hand, four years may be enough time for Apple to get it right on the first try, but 2025 is still a long way off. Now, many of you might ask: “Okay, Apple is playing it safe, but what does it mean to play dirty?" What's that clickbaity subheading of yours?"Well, I won’t say it’s about copying the competition, but let’s be honest. When the first Fold generations hit the market, the design inspired many Chinese manufacturers to look for similar solutions.
The sheer fact that when people say"fold," they picture a Samsung Galaxy Fold device speaks for itself. Clever branding, and there’s something else too. Samsung is pretty conservative with its foldable lineup, in terms of pricing, aggressive marketing, and so on. Mainly because the company has no real competition in the US.
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