Analysis: Lula struggles to revive Brazil's 'soft power' amid US-China tensions

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Analysis: Lula struggles to revive Brazil's 'soft power' amid US-China tensions
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Since he returned to office in January, Brazil's President Luiz Inacio Lula da Silva has traveled to 21 countries and met with more than 50 heads of state, including two kings and the Pope.

The globe-trotting leftist leader, the first head of state to address the United Nations General Assembly on Tuesday, has prioritized foreign trips in his third term so far, as he strives to restore his country as a global player.

But diplomats and foreign policy experts say Lula is far from restoring the "soft power" status Brazil enjoyed after his first two terms, from 2003 to 2010, when the country became a voice for the rising global south while remaining independent from both the U.S. and China. "This is a very tricky balancing act and Lula so far has not been able to find the right equilibrium," said Oliver Stuenkel, an associate professor of international relations at the FGV think tank in Sao Paulo. "There is a perception in Brazilian society now that he is tilting towards the Sino-Russian axis more than the West."

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