Amazon Prime Day 2023 is here. Here's everything you need to know about one of the biggest shopping events of the year.
The Big Deal Days sale is Amazon’s second major shopping event for the year. Over the years, Prime Day has grown bigger and bigger — to the point where Amazon now offers two sale events during the year. Last time, that included the Prime Early Access Sale, but this year we’re getting the Prime Big Deal Days sale. They’re likely to offer similar kinds of deals.Amazon has announced that the Big Deal Days event will take place on October 10 and 11.
Over the years, Amazon Prime Day has grown in scale and reach, influencing not only Amazon’s sales but also the strategies of its competitors. In response to the event, other major retailers have started to offer their own promotions and sales during the same period, leading to an industry-wide phenomenon known as “Black Friday in July.
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