Warner Bros. Discovery's sales chief Jon Steinlauf is battling for business in a tough TV ad market. Meet his 8 top deputies.
"CPM is not the be-all, end-all; it's the partnership that matters most and the benefits that you can provide to the agencies that are important to them," he said."We want to grow our share in this market. We can move money around within our portfolios to be able to provide both the agencies and ourselves with a good outcome."
The company has been vocal about its new DEI appointments — with Chief Diversity, Equity & Inclusion Officer Aasif Sadiq reporting jointly to Zaslav and Chief People Officer Adria Alpert Romm. And it shared with Insider that four of Steinlauf's eight direct reports are women and that 56% of the ad sales leadership team are women.
Diament's background — he previously was EVP and CRO of Turner Sports, where he brought in new advertisers and grew business with existing ones — made him crucial to WBD's goal of leveraging its massive sports business. He serves on the boards of advanced TV advertising company OpenAP and trade group Interactive Advertising Bureau.Regis is EVP of Advertising Sales, overseeing linear and digital sales and revenue for flagship lifestyle brand HGTV as well as CNN, ID, TNT Entertainment, Magnolia Network, Travel, and HLN.
The role is a departure for the longtime sports and news ad sales exec, but Strobel said her understanding of the audience has helped her adapt the pitch from sports to home and cooking shows by focusing on audiences' interests and behavior."Sports aren't always on, but people who watch sports watch other things," she told Insider.
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