Today's Video Headlines: 10/16/23
Diddy accuses business partner of ‘illegal retaliation’and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard andFrance’s Pernod and Coke said on Monday the Absolut & Sprite canned cocktail will be launched in select European markets, including Britain, the Netherlands and Spain, from early 2024.
Spirits makers, meanwhile, are also looking to cash in on a category whose value is expected to grow by $11.6 billion between 2022 and 2026, according to estimates made last year by industry tracker IWSR.“Sprite is a wonderful pairing for Absolut, and I’m convinced that our joining forces will bring the whole alcohol category to the next level,” said Pernod CEO Alexandre Ricard.
IWSR’s 2022 research found that spirits-based products, especially those made from vodka, hold a 45% share in 10 of the ready-to-drink category’s biggest markets, with cocktail or long drink products expected to spur growth. Across those markets, more than 50% of consumers are influenced to purchase ready-to-drink products made by a well-known spirits, beer or soft-drink brand, IWSR found.
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Absolut Vodka and Coke's Sprite to combine in canned cocktailAbsolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard (PERP.PA) and Coca-Cola (KO.N) agreed to a pre-mixed version made from the spirit combined with Sprite.
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Absolut Vodka and Coke's Sprite to combine in canned cocktailAbsolut Vodka and Coke's Sprite to combine in canned cocktail
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Absolut Vodka and Sprite canned cocktail coming next yearThe Coca-Cola Company teamed up with Pernod Ricard to announce the launch of a ready-to-drink pre-mixed cocktail containing Absolut vodka and Sprite next year.
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Does Vodka Sauce Really Need Vodka?Does the vodka in vodka sauce really add much? Doesn't the alcohol all simmer off? Is it all just a ploy by the vodka manufacturers to get us to buy more of their hooch? We have answers.
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Social Security COLA 2024 may impact your taxes in a big wayThe 2024 Social Security cost of living adjustment (COLA) increase aligns with early estimates based on inflation figures for the previous three months.
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Ben Affleck-Directed 'Air' To Receive Tribute At Gotham AwardsAir has been set for a special honor at next month’s Gotham Awards. The film, which tells the story of the creation of the Air Jordan brand, will receive the Gotham Visionary Icon & Creat…
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