After Karol G steps off the stage to change and prepare for her TV performance, which will air live on both TODAY and Telemundo’s Hoy Día, the crowd gets increasingly antsy. Every few minutes, chants of “Karol! Karol! Karol!” begin.
Beside me, two girls who arrived at midnight to secure their spot are hoisting a sign announcing it’s one of their birthdays. Behind them is a group of friends who flew in from Miami specifically for this occasion. A few rows back is an older gentleman rocking a, a traditional Colombian hat painted in the country’s colors. Karol makes a point to walk over to him, bending down to try on his hat before giving it back, a huge smile on her face.
I’ve been to many concerts in my lifetime, and during my two years working at TODAY, I’ve been to several here on the plaza. But I haveIt’s clear that Karol G fans don’t play, myself included; if my Spotify streams weren't enough proof, the fact that this extremely non-morning person arrived promptly at 6 a.m. wearing a flower in her hair as an ode to Karol should tell you everything you need to know.
But of course, it wasn’t that simple. After some initial success making a name for herself and a brief stint on the Colombian spin-off of “X-Factor,” endless YouTube covers of popular songs, and later, performing with artists like J. Balvin, Karol G’s career seemed promising. Yet a meeting with a record label ended with a “no” and feedback that there simply wasn’t enough interest in a woman in the male-domininated reggaeton music genre.
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